Inter-functional Coordination to Co-create Value Within Integrated Value Chains for Competitive Supply Chain
Year: 2020
Type: article
Abstract: This paper aims to develop a conceptual model that can assist managers in the development of competitive value chain using value co-creation and integration to make the whole supply chain competitive.The model is based on theoretical and conceptual underpinnings of value co-creation, network theory, value chain, and customer value theory.The model focuses on the idea that integrated value chains with high value co-creation abilities within them would make the whole supply chain competitive.That means that if the individual firms along the supply chain work on improving their value co-creation abilities, and they are well-integrated, it will increase the whole supply chain competitiveness.It is a conceptual model that needs to be operationalized and empirically tested in the future.The model suggests high value co-creation abilities in the individual value chains with a well-integrated supply chain as a basis for supply chain competitiveness.The model includes several theoretical and conceptual views related to value cocreation.However, it may be possible to add some additional perspectives in the future research.
DOI: 10.31387/oscm0400249
Authors: Umer Mukhtar, Tashfeen Mahmood Azhar
Institution: University of Management and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3009361218