Work

The development of a strategic omnichannel strategy for fashion retail brands : the case of Tommy Hilfiger

Year: 2018

Type: dissertation

Author: Jan Philipp Wintjes

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3009438921

Cites: 84

Cited by: 1

Related to: 10