Work

Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form

Year: 2020

Type: article

Source: Journal of Political Marketing

DOI: 10.1080/15377857.2020.1723781

Authors: Simon Chadwick, Paul Widdop, Nicholas Burton

Institutions: École de management de Lyon, Manchester Metropolitan University, Brock University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W3009706653

FWCI: 7.215

Cites: 60

Cited by: 64

Related to: 10