Work

How Do Consumers Respond to Different Colours of A Package? The Case of Local Food Product in Indonesia

Year: 2016

Type: article

Authors: Arifiani Widjayanti, Vipul Pare

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3010063186

FWCI: 0.517

Cites: 30

Cited by: 1

Related to: 10