Work

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

Year: 2020

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.02.024

Authors: Mahdi Vesal, Vida Siahtiri, Aron O'Cass

Institution: Macquarie University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3010264255

FWCI: 19.07

Cites: 115

Cited by: 150

Related to: 10