Work

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Year: 2020

Type: conference-paper

Source: Social and Humaniora Research Symposium (SoRes)

DOI: 10.2991/assehr.k.200225.098

Authors: Nina Maharani, Arief Helmi, Asep Mulyana, Meydia Hasan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W3010477864

FWCI: 0.94

Cites: 24

Cited by: 8

Related to: 10