The effect of psychographics in green consumer behaviour.: Are the activists different?
Year: 2013
Type: dissertation
Study design: Observational Study
Abstract: In the last decades the concern over the environment has been increasing. People are now more worried about their purchasing behaviours, and what consequences they could bring to the environment. Managers are getting committed in responding to the individuals’ needs and desires in a responsible way, taking in account the possible damages. Studies in the beginning were more concentrated in explaining this phenomenon trough demographical variables but the trend is to be explained trough psychographic and environmental variables, which has already proved that these are the most important. This study aims to establish a relationship between activists and ecological conscious consumer behavior (ECCB) by analyzing the profile of the green consumer (demographic and psychographic variables). To reach this objective an online survey was conducted in a single phase. The empirical findings lead the author to the conclusion that activism was the higher predictor of ECCB.
Source: Repositório do ISCTE-IUL
Author: Teiga, Nidia Rodrigues Gouveia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3010939478