Work

An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence

Year: 2020

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2019-0612

Authors: Yen Thi Hoang Nguyen, Hung Vu Nguyen

Institutions: Posts and Telecommunications Institute of Technology, National Economics University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3011786798

FWCI: 13.67

Cites: 60

Cited by: 97

Related to: 10