Work

Fundamentos de Mercadotecnia.

Year: 1991

Type: article

Source: UCLA - Biblioteca de Administración y Contaduría

Authors: Philip Kotler, Gary Armstrong

Language: Portuguese

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3012500554

FWCI:

Cites:

Cited by: 49

Related to: 10