Work

Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type

Year: 2020

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2019-2527

Authors: Yan Kou, Samart Powpaka

Institutions: Guizhou University of Finance and Economics, Chinese University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3013024935

FWCI: 2.319

Cites: 88

Cited by: 25

Related to: 10