Work

How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction

Year: 2020

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: Ahmed Muneeb Mehta, Maham Tariq

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3013353826

FWCI: 3.82

Cites: 15

Cited by: 30

Related to: 10