Work

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Year: 2020

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102112

Authors: Naci Büyükdağ, Ayşe Nur Soysal, Olgun Ki̇tapci

Institution: Akdeniz University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3013399359

FWCI: 15.2

Cites: 59

Cited by: 110

Related to: 10