Work

Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

Year: 2020

Type: article

Source: Journal of Business Ethics

DOI: 10.1007/s10551-020-04485-6

Authors: Marina Leban, Thyra Uth Thomsen, Sylvia von Wallpach, Benjamin G. Voyer

Institutions: ESCP Business School, Copenhagen Business School, ESCP Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3014004635

FWCI: 11.34

Cites: 94

Cited by: 102

Related to: 10