Work

Drivers and outcomes of brand engagement in self-concept for luxury fashion brands

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-05-2018-0070

Authors: Munyaradzi W. Nyadzayo, Lester W. Johnson, Monica Rossi

Institutions: University of Wollongong in Dubai, Swinburne University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3014154344

FWCI: 9.792

Cites: 91

Cited by: 63

Related to: 10