Work

In- Game Advertising and Advergames: A Review of the Past Decade’s Research

Year: 2012

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203149546-37

Authors: SEOUNMI YOUN, MIRA LEE

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3014229969

FWCI: 6.934

Cites: 1

Cited by: 10

Related to: 10