Work

Anthropomorphism Brand Uniqueness: Products Marketed Offline Versus Online

Year: 2020

Type: article

Source: International journal of scientific and technology research

Authors: Yolanda Masnita, Dini Reskasugih, Mangku Rasyawal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3014278612

FWCI:

Cites: 29

Cited by: 1

Related to: 10