Work

How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects

Year: 2020

Type: article

Source: Journal of Business Ethics

DOI: 10.1007/s10551-020-04483-8

Authors: Boris Bartikowski, Fernando Fastoso, Heribert Gierl

Institutions: Kedge Business School, University of York, University of Augsburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3014663589

FWCI: 6.957

Cites: 107

Cited by: 54

Related to: 10