Work

Research on the Formation Factors of Hospital Brand Attachment Based on a Grade-A Tertiary Hospital in Guangzhou

Year: 2020

Type: conference-paper

Source: International Conference on Culture, Education and Economic Development of Modern Society (ICCESE)

DOI: 10.2991/assehr.k.200316.102

Authors: Xiang Gao, Jiaxin Chen, Yanxia Zhang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

OpenAlex ID: W3014831230

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