Work

The loyalty effect: The hidden force behind growth, profits, and lasting value

Year: 1996

Type: book-review

Source: Long Range Planning

DOI: 10.1016/s0024-6301(97)82843-9

Author: Frederick F. Reinchheld

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3014952447

Cites:

Cited by: 1,430

Related to: 9