Work

The Xenocentrism scale in Brazil: validation with wine consumers

Year: 2020

Type: article

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-05-2019-0035

Authors: Adilson Mueller, Cláudio Damacena, Cláudio Vaz Torres

Institutions: Pontifícia Universidade Católica do Rio Grande do Sul, Universidade Federal de Santa Catarina, Universidade de Brasília

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3016217751

FWCI: 2.577

Cites: 46

Cited by: 19

Related to: 10