Work

Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements

Year: 2020

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-2019-0067

Authors: Jonathan A. Jensen, David Head, Christopher Mergy

Institution: University of North Carolina at Chapel Hill

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3016504489

FWCI: 4.638

Cites: 49

Cited by: 31

Related to: 10