Work

What’s in a name? Scent brand names, olfactory imagery, and purchase intention

Year: 2020

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2019-2418

Authors: Hua (Meg) Meng, César Zamudio, Robert D. Jewell

Institutions: Longwood University, Virginia Commonwealth University, Kent State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3017212698

FWCI: 2.319

Cites: 43

Cited by: 17

Related to: 10