Work

Going it alone or together: the role of space between products on consumer perceptions of price promotions

Year: 2020

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2020.1753443

Authors: Hyokjin Kwak, Yuli Zhang, Marina Puzakova, Takeshi Moriguchi

Institutions: Indian Institute of Management Ahmedabad, Stockton University, Lehigh University, Waseda University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Award: Systematic study of the effects of multisensory interaction on consumer behavior

OpenAlex ID: W3017307922

FWCI: 1.546

Cites: 75

Cited by: 10

Related to: 10