Work

Seller creative selling in social commerce

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2020.1755180

Authors: Li Chen, Fengxia Zhu, Murali Mantrala, Na Wang

Institutions: Suffolk University, Cleveland State University, University of Missouri, Huaqiao University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3017877575

FWCI: 3.607

Cites: 48

Cited by: 19

Related to: 10