Work

Conceptualizing a new model for luxury brand purchase intention in an emerging country setting

Year: 2020

Type: article

Source: Journal of Transnational Management

DOI: 10.1080/15475778.2020.1734419

Authors: Sattambi Sumith De Silva, Eugene L. Seeley, Viput Ongsakul, Zafar U. Ahmed

Institutions: Utah Valley University, National Institute of Development Administration

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3017920192

FWCI: 7.473

Cites: 144

Cited by: 32

Related to: 10