Work

Electronic word-of-mouth and consumer purchase intentions in social e-commerce

Year: 2020

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2020.100980

Authors: Yang Zhao, Lin Wang, Huijie Tang, Yaming Zhang

Institutions: Yanshan University, Northeastern University, Tongji University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Office for Philosophy and Social Sciences

Award: G7507810458

OpenAlex ID: W3018788293

FWCI: 45.82

Cites: 54

Cited by: 274

Related to: 10