Work

The scope of application of marketing innovations and marketing of innovation in service enterprises of SME sector

Year: 2018

Type: article

Abstract: Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of innovation. Article raises the question of marketing innovations, the goal is to describe the scope of application of marketing innovations and marketing of innovations in service SME sector. The desk research analysis has been used.

Source: European Journal of Service Management

DOI: 10.18276/ejsm.2018.27/1-37

Author: Monika Spychalska-Wojtkiewicz

Institution: University of Szczecin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W3019926111