Work

Selected areas and methods of applying the concept of working consumer at a company

Year: 2018

Type: article

Abstract: This article presents theoretical deliberations on the concept of working consumer, and attempts to describe and translate the theoretical assumptions of the presented concept into practical aspects within the functioning of an organization. The first part of the article describes the new consumer role as a supernumerary, whereas the latter focuses on the practical ways and possibilities of using the consumer, acting as an employee, in a company.

Source: European Journal of Service Management

DOI: 10.18276/ejsm.2018.25-38

Author: Anna Szwajlik

Institution: University of Szczecin

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W3020156978