Work

Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences

Year: 2020

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2020.1742819

Authors: Nazuk Sharma, Marisabel Romero

Institutions: Fairfield University, Colorado State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3020184877

FWCI: 2.834

Cites: 42

Cited by: 16

Related to: 10