Work

The Effects of Price, Package Design, and Brand Familiarity on Perceived Quality.

Year: 1974

Type: dissertation

Source: Purdue e-Pubs (Purdue University System)

Author: Raymond C. Stokes

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3020332719

Cites:

Cited by: 92

Related to: 10