Year: 2018
Type: article
Abstract: The fact there is good accessibility to modern service-product offers has imposed greater requirements on managers who make market decisions concerning the survival and development of local enterprises. Observation of current consumer behavior and a quick response as for meeting clients’ expectations and needs with a quality product have become a necessity. The article uses entrepreneurs from Białystok as examples of training providers and their service receivers. The scientific aims, that have been reached by the Delphi method, included: firstly, establishing the degree of preference accordance of local enterprise service providers and their receivers; secondly, indicating the list of recommendations with reference to actions that could provide entrepreneurs with a better adjustment of their offers, thus a better answer to their customers’ needs. As a result, the transformed information is used in realization of tasks and acquisition of competitive advantage while making a profit and ascending to a higher level of business entity development.
Author: Elżbieta Skąpska
Institution: Bialystok University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3020415149