Work

How fashion influencers contribute to consumers' purchase intention

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-08-2019-0157

Authors: Youssef Chetioui, Hikma Benlafqih, Hind Lebdaoui

Institution: Al Akhawayn University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3020548737

FWCI: 65.4

Cites: 70

Cited by: 422

Related to: 10