Work

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)

Year: 2014

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-09-2013-0700

Author: Rajat Paharia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1537708893

FWCI: 31.69

Cites:

Cited by: 97

Related to: 10