Work

Consumers' brand decision: a matter of social risk

Year: 2020

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-02-2019-0062

Authors: Natascha Loebnitz, Stephan Zielke, Klaus G. Grunert

Institutions: University of Applied Sciences Stralsund, University of Wuppertal, Aarhus University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3020714768

FWCI: 2.319

Cites: 44

Cited by: 21

Related to: 10