Work

Customer-Based Brand Equity for Branded Apps: A Simple Research Framework

Year: 2020

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2020.1752775

Authors: Lara Stocchi, Gosia Ludwichowska, Rachel Fuller, Anna Gregoric

Institutions: Flinders University, University of South Australia, La Trobe University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Flinders University

OpenAlex ID: W3020724249

FWCI: 4.38

Cites: 111

Cited by: 28

Related to: 10