Work

“Yes, and...”: What improv theater can teach service firms

Year: 2015

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2015.02.002

Authors: Karen Robson, Leyland Pitt, Pierre R. Berthon

Institutions: Simon Fraser University, Bentley University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W302113922

FWCI: 1.929

Cites: 28

Cited by: 17

Related to: 10