Work

Au cœur de la marque

Year: 2017

Type: book

Source: Dunod eBooks

DOI: 10.3917/dunod.miche.2017.01

Author: Géraldine Michel

Institution: IAE Paris - Sorbonne Business School

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3021521578

FWCI: 3.93

Cites:

Cited by: 16

Related to: 10