Work

Co-production or DIY: an analytical model of consumer choice and social preferences

Year: 2020

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2019-2565

Authors: Rambod Dargahi, Aidin Namin, Seth Ketron

Institutions: Southeastern Louisiana University, Loyola Marymount University, California State Polytechnic University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3021645606

FWCI: 2.061

Cites: 78

Cited by: 13

Related to: 10