Work

Understanding consumer perceptions of quality based on package size: the moderating role of the evaluation context

Year: 2020

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-07-2019-0218

Author: Miyuri Shirai

Institution: Keio University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3021975352

FWCI: 1.804

Cites: 57

Cited by: 14

Related to: 10