Work

Cause Related Marketing and Its Impact on Sales: Mediating by Brand Loyalty and Customer Purchase Intention

Year: 2011

Type: report

Source: Munich Personal RePEc Archive (Ludwig Maximilian University of Munich)

Authors: Ahmed Imran Hunjra, Rauf I Azam, Asad Afzal Humayoun

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3022201063

Cites: 28

Cited by: 1

Related to: 10