Work

Consumption Emotions

Year: 2008

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-008045089-6.50019-8

Author: MARSHA L. RICHINS

Institution: University of Missouri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3022227889

FWCI: 5.513

Cites: 92

Cited by: 21

Related to: 10