Work

Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports

Year: 2020

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-09-2019-0106

Author: Hans Erik Næss

Institution: Høyskolen Kristiania

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3022512676

FWCI: 5.049

Cites: 56

Cited by: 50

Related to: 10