Work

Neural Networks for Target Selection in Direct Marketing

Year: 2002

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-930708-31-0.ch006

Authors: Rob Potharst, Uzay Kaymak, Wim Pijls

Institution: Erasmus University Rotterdam

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3022657129

FWCI: 19.22

Cites: 11

Cited by: 31

Related to: 10