Work

Consumer Reactance to Promotional Favors

Year: 2020

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2020.03.002

Authors: Marco Bertini, Aylin Aydinli

Institutions: Esade, Universitat Ramon Llull, Vrije Universiteit Amsterdam

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3022737142

FWCI: 5.926

Cites: 47

Cited by: 45

Related to: 10