Work

Neural Mechanism of How Logos Affect Luxury Purchase Decisions—Insights from Conspicuous Value

Year: 2020

Type: conference-paper

Source: International Conference on Information Management

DOI: 10.1109/icim49319.2020.244664

Authors: Gao Peng, Xue Pu, Xie Ying

Institution: Northwest University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3023002929

FWCI: 1.415

Cites: 74

Cited by: 7

Related to: 10