Work

Essentials of Marketing Research

Year: 2013

Type: article

Authors: Naresh K. Malhotra, David F. Birks, Peter A. Wills

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3023653907

FWCI: 12.88

Cites:

Cited by: 43

Related to: 10