Work

Marketing introduction

Year: 2007

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-443-10309-4.50013-2

Author: Elaine M Aldred

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3023715641

FWCI: 66.47

Cites:

Cited by: 301

Related to: 10