Work

Examining Sponsorship’s Effectiveness Over the Internet: A Conceptual Framework for Researchers and Practitioners

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Innovation and Technology Management

DOI: 10.1142/s0219877020500273

Authors: Konstantinos Koronios, Panagiotis Dimitropoulos

Institution: University of Peloponnese

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3024129013

FWCI: 2.061

Cites: 34

Cited by: 14

Related to: 10