Work

Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network

Year: 2020

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2019-0520

Authors: Shao-Ming Xie, Chun-Yao Huang

Institution: National Taiwan University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3024406743

FWCI: 0.777

Cites: 58

Cited by: 6

Related to: 10