Work

Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands

Year: 2020

Type: conference-paper

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-030-47764-6_5

Authors: Philipp Brüggemann, Rainer Olbrich, Carsten D. Schultz

Institution: FernUniversität in Hagen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3025490406

FWCI: 7.301

Cites: 29

Cited by: 14

Related to: 10